Reed Smith and the Association of National Advertisers Discuss the Green Guides
This post was written by Adam Snukal.
On October 6, the Federal Trade Commission (FTC) issued its long awaited proposed revisions to its Green Guides. The revisions seek to clarify an array of existing and new environmental marketing terms, like "renewable energy" and proposes ways in which consumers reasonably understand terms, seals, and certifications. The FTC is seeking public feedback through December 10, 2010 and there will be many areas that will impact any marketer who engages in "green" marketing. Yesterday, John Feldman of Reed Smith and Keith Scarborough, Senior Vice President of Government Relations at the Association of National Advertisers, addressed key issues on the proposed revisions to the Green Guides. You can access the teleseminar materials here. If you have questions regarding the Green Guides or wish to explore how the revisions may impact your business, please contact either John Feldman or Adam Snukal.
